Representation Analysis

 H&M

https://criticalmediaproject.org/hm-close-the-loop-ad/

H&M's ad mentioned many different types of representation all in a positive light. There was representation for LGBTQ along with differing ages, classes, genders, races, and ethnicities. Instead of bringing up stereotypes, the ad focused on letting everyone be themselves. It didn't focus on any negative opinions some people may have about a certain group, but instead ignored that side of society and said no matter who you are or what you wear all that matters is recycling. Just be a good person. The company made a great choice by being accepting because they targeted almost every audience giving them a large range of potential customers.

Tide

https://criticalmediaproject.org/tide-ad/

Tide's ad took a very different approach. While it is clear that the intent of the ad was to be comedic, some people may take offense to the gender norms the mother is trying to project onto the child. Instead of saying it's good to be yourself like H&M's commercial, Tide's makes it seem like it is a bad thing for the little girl to dress in more masculine clothing. Tide doesn't say up front that wearing clothes not directly manufactured for your gender isn't acceptable, but the mother's demeanor gives off a negative connotation towards her daughters' fashion. This is honestly a bad choice for the company because the ad targets an audience who would find this funny which may limit their potential customers.